Google Hotel Ads and the upcoming changes to its advertising model. As part of Google’s shift, the platform will move from a commission-based model to a pay-per-click (PPC) system, starting tomorrow 20th of February, 2025. This change could have a significant impact on your marketing strategy, and we’re here to help guide you through this transition.

What Does the Shift to Pay-Per-Click Mean?

With the new PPC model, instead of paying Google a commission only when a booking is confirmed, you will now pay each time a potential guest clicks on your listing. This means your costs will be tied to the click-through rate (CTR) and market competition, rather than just confirmed bookings.

While this shift gives you more control over your advertising spend, it also means you’ll need to stay on top of your bidding strategy to maximize visibility and return on investment.

How This Affects All Google Hotel Ads

It’s important to note that this new PPC system applies to all Google Hotel Ads options, meaning every hotel using Google’s platform will be impacted by this change. Whether you are already advertising on Google or planning to start, you’ll need to adapt your strategy to fit this new model.

How We’re Helping You Through the Transition

While Google moves to a pay-per-click model, we’re committed to helping you adapt and succeed.

Our Partner, BookOnlineNow, will continue to operate under its commission-based model, so you will still only pay for confirmed bookings, making your costs predictable. This model ensures that you won’t be paying for clicks without conversions, keeping things simple and risk-free.

Additionally, BookOnlineNow will take care of managing your bidding strategy to help you stay competitive within the new PPC environment. This means they will ensure your hotel’s listings are seen by the right audience without the uncertainty that comes with the PPC model.

Moving Forward Together

While change can be challenging, we’re confident that with the right tools and strategies, you can continue to drive high-quality traffic and bookings. If you have any questions about how the new PPC model will affect your advertising or need help adjusting your strategy, we’re here to support you every step of the way.