How Hotels Can Maximize Peak Season Bookings with Smarter Marketing
July 1, 2025
July is Egypt’s travel high season — but high demand brings high competition.
At Otel Spider, we help hotels boost visibility and direct bookings with tailored strategies. Here’s how to make the most of July:
1. Strengthen Your Online Presence Guests decide online — so be ready:
- Optimize your Google listing & SEO
- Update seasonal offers on your website
- Stay active on social media
- Highlight guest reviews and UGC
2. Focus on Direct Bookings OTAs bring traffic, but direct bookings bring profit:
- Use website-only deals
- Launch retargeting ads
- Send peak-season email campaigns
3. Make Social Media Work Harder
- Share summer content: pools, views, behind-the-scenes
- Run exclusive promos and giveaways
- Collaborate with local influencers
4. Refresh Offers Weekly Create urgency with time-limited offers and updated pricing.
Pro Tip: Hotels updating weekly can boost conversions by 20%.
5. Track and Adjust in Real Time
- Monitor bookings and campaign ROI weekly
- Adjust offers and content based on results
Smart Marketing means MORE bookings, BETTER margins, and long-term brand growth.
Let’s make July your strongest month yet.
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