You’ve seen the headlines:

“Boost bookings with Facebook ads!”

But you’ve also heard the horror stories:

“We spent thousands... and got nothing.”

Here’s the truth:
Digital ads can skyrocket your hotel’s visibility and revenue — but only if you approach them the right way.

Before you press "boost post" or launch a campaign, there are a few things every hotel should know.

1. Know Your Objective — Is It Awareness or Bookings?

Too many hotels run ads with no clear goal.
Are you trying to:

• Get direct bookings?
• Promote a package?
• Build brand awareness?
• Target returning guests?

Pro tip:
Choose one clear objective per campaign. This keeps your targeting, creative, and budget aligned — and makes it easier to measure success.

2. Don’t Target Everyone — Speak to Someone

The more specific your audience, the better your results.
Instead of targeting “all of Egypt” or “everyone interested in travel,” narrow it down:

• Couples looking for weekend getaways
• Expats in Cairo
• MICE/event planners
• Business travelers in New Cairo

With Otel Spider, we help you define audience personas that convert.

3. Budget Smart — You Don’t Need Big, You Need Smart

Throwing EGP 10,000 into ads without a strategy? That’s like pouring water into a broken glass.
Start with a small, testable budget — then scale what works.

✅ Use daily caps
✅ Test multiple creatives
✅ Monitor results every few days

We help hotels run budget-efficient campaigns that focus on ROI, not just reach.

4. Creative Matters — A Lot

Even the best targeting can’t save a boring ad.
Your visuals and copy should be:

• Eye-catching
• Clear on value (e.g., “Book 2 nights, get the 3rd free”)
• Mobile-first
• Aligned with your brand

Tip: Video performs better than static images — especially for rooms, spas, and F&B offers.

Don’t have a creative team? That’s where we come in

5. Track Everything — Then Adjust

If you’re not tracking performance, you’re just guessing.
Every ad should be linked to:

• Clear KPIs (clicks, bookings, impressions, etc.)
• UTM tags or conversion pixels
• A reporting dashboard

At Otel Spider, we don’t just launch campaigns — we optimize, report, and improve.

Final Thoughts: Ads Work When Strategy Leads

Running ads isn’t about boosting random posts and hoping for the best.
It’s about strategy, targeting, creative, and data — all working together to help your hotel stand out and sell more.

Want to run ads that actually deliver results?