You’ve got the perfect photo, a great caption, and an irresistible offer—but still, your post doesn’t perform. Why?

Because you might be posting at the wrong time.

In the fast-paced world of social media, when you post matters just as much as what you post. For hotels targeting travelers, planners, and locals, timing can be the difference between getting seen—or getting scrolled past.

Let’s break down the best times to post on each platform, why it matters, and how you can maximize reach and engagement.

Why Timing Matters for Hotels!

Hotels operate 24/7, but your audience doesn’t. Whether you're targeting leisure travelers, event planners, or business guests, they’re online at specific times—and your social media strategy should align with those habits.

Posting when your audience is most active increases:

👀 Visibility

❤️ Engagement

📩 Inquiries and direct bookings

Best Times to Post on Social Media (For Hotels in Egypt)

Here’s a breakdown of ideal posting times for each platform—based on both global data and local behavior patterns.

📍 Instagram & Facebook:

• 10:00 AM – 12:00 PM (Morning scroll during breaks)
• 7:00 PM – 9:00 PM (Evening unwind time)

Why? This is when people browse for inspiration, travel ideas, or plan weekend getaways.

📍 LinkedIn:

Best Times:

• 9:00 AM – 11:00 AM (Workday window)
• 1:00 PM – 2:00 PM (Post-lunch engagement)

Why? Perfect for B2B hotel content, group bookings, partnerships, and targeting travel decision-makers.

📍 TikTok & Reels (Instagram/Facebook):

Best Times:

• 8:00 PM – 10:30 PM

Why? Short-form video content thrives when users are relaxed and browsing entertainment-heavy content—prime time to show off your hotel’s vibe.

💡 Bonus Tips for Hotels

• Weekends: Great for emotional, inspirational posts (staycations, views, spa offers).
• Tuesdays & Thursdays: Ideal for educational, business-related posts (corporate packages, event bookings).
• Don’t post and ghost: Engage during the 30 mins after posting to boost visibility.

🚀 Optimize Beyond Timing

Posting at the right time is important—but it’s not the full picture. Pair smart timing with:
✅ High-quality visuals
✅ Strong CTAs
✅ Consistent branding
✅ Local hashtags & geo-tags

📌 Final Thoughts

The best time to post isn’t just a data point—it’s a strategy. Knowing when your audience is active helps your hotel stay relevant, visible, and booked.

Need help building a posting schedule tailored to your hotel?
At Otel Spider, we do more than manage—we strategize.


Let’s talk about how our social media solutions can bring in more direct bookings.